McAllen Rowe hired Bobby Flores as its new head football coach and athletic coordinator on Monday at a school board meeting, according to an announcement from the district.
“It’s like a dream come true, really,” Flores said. “It’s something I’ve worked for my whole career being from Rowe and working myself up the ladder, getting this opportunity. It’s an awesome feeling.”
A 1995 graduate of Rowe, Flores has coached and taught at the school for the past 15 years. He has coached both boys and girls basketball, is currently the boys head track and field coach, and has been the Warriors’ offensive coordinator for the past eight seasons.
“It’s been a special ride all the way through,” Flores said.
His younger brother, Ryan, is the boys basketball coach at McAllen High, and his father has coached football at many schools around the Valley, including McAllen Memorial, McAllen Rowe, PSJA High and La Feria.
Flores replaces Paul Reyes, who was reassigned after Rowe finished the season 3-6. During his six-year tenure, Reyes posted a 26-35 record, reaching the playoffs twice.
Flores said he plans to run or more balanced offense than what the pass-happy Warriors had shown the past several years, potentially playing more out of the pistol rather than empty sets.
“I’m not going to be scared to open it up a bit,” Flores said.